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Project Objectives

In close partnership with the Hamara Healthy Living Centre and the British Asian Rugby Association (BARA), the Youth Charter is looking to provide a community based ‘out of school’ project that will incorporate existing initiatives and hopefully lead to an increase in the usage of local sporting and community resources. Focusing on 5 schools, the project aims to train 100 Social Coaches to work with Beeston’s young people and the community.




Project Summary

The Youth Charter effort in Scotland began with the Youth Charter assisting fifteen young people with a ticket provision from B.A. to visit Los Angeles as part of the ‘Spirit of Hulme and Moss Side Tour of L.A.’ in 1994. Both Tour Groups met at the First A.M.E. Church, the first step in the development of the Anglo Scottish Youth Culture Initiative. In dialogue with the then Scottish Sports Council, the Youth Charter contributed its Moss Side experience with the sharing of its intervention strategy and initiatives.

A multi agency collaboration was established with the YMCA in Dumfries inviting the Youth Charter to assist and advise in the re-development of the local YMCA. In 1997 and with the Manchester 2002 Commonwealth Games bid building momentum, the Youth Charter was invited to contribute to the Commonwealth Heads of Government ‘Building a Nation through Sport’ conference. The Youth Charter presented the Youthwise programme and Commonwealth Toolkit to the Commonwealth Member countries and their ministers. The Youth Charter also supported and assisted the Commonwealth Sports Awards with the Youth Charter scrolls presented to award recipients. The scrolls were presented by Scottish rugby stars and Youth Charter scroll signatories Gavin Hastings and Scott Quinell. The Youth Charter also contributed to the Commonwealth Youth Festival. An ongoing dialogue with Sport Scotland was maintained with the Youth Charter presenting the Citizenship in Action legacy opportunity at Scotland’s ILAM conference in 2004. The Youth Charter then presented its cultural framework at the ILAM Young People - Challenging Communities Conference in Edinburgh Following the conference, the Youth Charter was approached by Stephen Kepplinger who, with the support of the Youth Charter has established a charity, which for the past four years has received advocacy, support, advice, project / programme strategic planning and mentoring.

In 2013 the Youth Charter presented its Legacy in Action Manifesto at the 10th Scottish Sports Development Conference. The Glasgow Legacy Forum and ongoing legacy effort sees the Youth Charter’s philosophy, mission, aims and objectives contributing to a potential legacy opportunity for all.



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One of the biggest challenges facing society today is how to continue to further the momentum achieved by sport in supporting the delivery of the Government's wider social policy. Competition from other leisure and lifestyle activities presents a number of challenges to the traditional sporting pastimes.

To meet these challenges, rugby has recognised the need to be more inclusive and diverse in its attraction to young people from rural, suburban and urban communities.

In 1994 the RFU, as a leading governing body of sport, recognised that a greater emphasis on its role as a social vehicle of change in the lives of young people and the wider community was required. The Youth Charter became the catalyst for this area of work and over the last 12 years has provided the advocacy, support and a better understanding of the language and culture that exists within the community. This assists, as well as formulates, the RFU's current policy and activity at all levels of the game.

The Youth Charter's work over the last 12 years has included the social coach training and development of the RFU's Rugby Development Officers (RDOs), providing them with the tools to re-enter the inner city communities. This has complemented the social inclusion projects and provided us with invaluable knowledge and experience that has now seen the all-important link made with rugby's grass root development and wider community programmes.

The knowledge and experience gained helped the RFU work towards meeting its future strategic aims and objectives. At the Rugby Leader's Conference, held in April 2006, Inclusive Participation was identified as one of the RFU's key strategic areas.

As a result of this journey to date, the RFU has responded to the challenge of equality, diversity and inclusion in both a pro-active and reactive way, by agreeing to a 1% increase of representation at all levels of the game. The impact of this work will be measured against the equality standard framework for sport and the social inclusion community model now being developed by the Youth Charter.


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The report that led to the social policy changes that now see more resources invested in young people and communities through sport and the arts. Social inclusion and regeneration projects and programmes, case studies along with invaluable insights into voluntary and agency activity in this challenging but rewarding work. A must tool for public / private sector inclusion and regeneration agencies.